The Indigo Process
The Process
What you can expect from Indigo Design: Our focus is on open communication and professional project management throughout the design process. We aim for efficiency and accuracy and we listen carefully to our clients’ requests.
Proposal
This is a crucial part of an entire project: at this stage we are able to establish what it is that you, the client, needs. We can use words like ‘elegant, ‘tasteful’, etc. to convey our understanding of your vision, but we need to ensure that we have interpreted correctly. Also, showing you examples of relevant work we’ve done really helps hone in on understanding if we are on the right track. After this initial contact, a written proposal/estimate is presented to you. Once we receive the signed estimate, the project begins.
Commencement of Project
The Essential Legwork: We want to make certain our creative journey heads in the right direction, so we focus on answering and then evaluating the following key questions:
Who is the client?
What are the client’s strengths and weaknesses?
What is the product or service?
Who is the target audience?
Who is the competition?
What image does the client want to communicate?
What does the client ultimately want to achieve?
Concept Development and Presentation
At this point, the exciting creative phase is set in motion. Ideas are generated and the client is presented with the initial design concepts for review. Client feedback is a crucial part of this phase as it allows for design modifications and refinement.
Design Delivery
The final design is presented to the client for approval and sign-off.
Follow-Through
We liaise with all vendors to ensure the project is taken step-by-step to the final delivery stage. Follow-up with printers and suppliers ensures an expeditious delivery of the finished product.
Project Completion
The project is delivered once payment is received in full. Also, we ensure the client is provided with all files in compatible formats.