The importance of your website in branding your business

website redesign

The importance your website design plays in branding your business

Today when anyone wants to know more about a business, the first place they go to check it out is online. One look at your website can tell them a lot about whether or not they want to work with you or even just be associated with your brand. The way your website is presented can make a huge impact on your potential clients’ decisions as to whether your company is one they want to be associated with or stay away from.

A website that has an outdated design or is too difficult to navigate will turn away your potential clients. In order for your website to look appealing, it’s necessary to give it a neat, professional look so it gains credibility with your customers and unless you know enough about web designing, it is best to get this done by hiring a professional graphic designer or web design company. Indigo Design, a graphic design studio based in Sarasota, Florida, has built a reputation for their outstanding services at extremely affordable rates.

First – Research Your Clientele

Before making any changes to your website, you should assess your clientele. If you have a website that sells items online, you need to make it easy for them to purchase, to navigate between products and place attractive pictures that will encourage your customers to click on links. Is your target audience male, female, older individuals, new moms or power brokers? When branding your business, it is important to keep your target demographic in mind and design your website in such a way that it is appealing to them. A website that targets new moms will have a completely different design from one that targets corporate heads.

A Few Things To Think About When Redesigning Your Website

Look through your current website objectively and make a list of what improvements you think are necessary.

Here are a few things you should look for:

  • Slideshows or images that are outdated or have long outlived their purpose and are now redundant should either be re-purposed or deleted. Upload new images/slideshows to replace the old ones.
  • News events that are outdated should go on your ‘delete’ list.
  • Update old, unappealing graphics with something new and eye-catching.
  • Clean out the content, make it easier to navigate around the site so visitors can easily find the information they are looking for.
  • Change the color scheme if need be.

branding your business with a websiteMarket Your New Identity

For your brand to gain instant recognition, you have to market the new look of your website. Are you revamping your logo? Get it printed on T-shirts and mugs and have your employees wear them. Distribute brochures that sport the new color theme and logo. Get the entire company familiar with all the changes that you have made so that they can act as brand ambassadors for the company. Involve as many people as possible and boost your entire corporate image.

Are you planning on updating the look of your website but are not sure where to start? Get in touch with us at Indigo Design Studio for outstanding services at a fraction of the cost.

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