You have big dreams of conquering the internet and towards this end you’ve taken a lot of trouble to build your state of the art website. However, despite the fact that your family and friends think that yours is among the best sites they’ve come across, you are just not getting the results you had hoped for. The truth is, no matter how good your site may be, you are never going to get visitors unless you advertise your site and one of the most effective ways to do this is using website banners.
So What Exactly Is A Website Banner?
It is simply a digital banner that allows you to advertise your site on other websites. Think of the many billboards you see as you drive around. Sometimes, these billboards are the only way that you even get to know that a particular product or company even exists. While you may come across hundreds every day, there will be one or two that will catch your attention and cause you to want to know more.
Web banners work the same way. When you place your website banner on another webpage, you attract the attention of readers who would otherwise not have known about your existence. A well-designed banner will pique the interest of website viewers and drive targeted traffic to your site.
You can also place web banners on your own website to inform your readers about a new product or service that you’ve launched or are about to launch. Rotating banners allow you to change your message every season or to coincide with a new product launch. You wo’t find a more effective way to keep your clientele updated.
Advantages Of Using Web Banner Ads
Take a look at some of the advantages that website banner ads offer over other means of advertising your website.
- Bespoke Advertising: Banner ads are versatile. They can be custom designed to complement the content and design of your website. They can be as simple as you like with plain text displayed on it or they can be created with more complex features including sound, video and even interactive multimedia.
- Focused on a Targeted Audience: Banner ads can be tailored to attract a specific demographic so you can send out a message that is more focused to the readers you want to attract. This allows you to keep your message short but more powerful.
- Reduced User Annoyance: Pop-up ads, sound ads and other such hybrid ads are intrusive and annoying and more likely to turn off rather than attract readers. Banner ads provide a more enjoyable experience for visitors who will be more likely to want to visit your site and learn more about what you have to offer.
- Cost Effective & Easier to Maintain: Digital banners are so much cheaper and easier to maintain as compared to traditional billboards. You do not have to hire a large ad agency or hire advertising space nor do you have to re-commission a new hoarding every time you want to change your advertising slogan. The cost for creating and placing banner ads is negligible and changing them is easier and faster too.
When you want to launch or showcase a new product or service that you offer, using web banners are simplest and most effective way to get your message out there to your audience.
Spice up your website by adding new product banners, holiday banners or special offers to generate sales and interest in your product or service.