Custom Logo design is an important part of graphic design. Since the logo is essentially a symbol an image that embodies an organization, it is not only about graphics, but should also convey a philosophy. A special characteristic of design is that once created it is immediately expected to be recognized, which is why constant redesigning of a logo is counterproductive.
Designing a representative logo is quite daunting and requires the joint effort of both the marketing and design teams. It’s essential that they each have a very clear image of the concept, the values of the brand, as wells as having a superb understanding of the consumers needs and expectations.
When delving into the design process it’s crucial to remember the psychology of the human being, therefore; custom logo design involves specialists that are capable of understanding human nature and how art affects them. For instance how, depending on your cultural upbringing and environment, you might respond to shapes, colors, and fonts differently than someone from an entirely different background.
Lines also include a wide range of feelings, depending on whether they are horizontal or vertical. For example, a horizontal line is, in most cases, suggesting a certain degree of security; an absence of changes. On the other hand, vertical lines lead us to a sense of dignity, even opposition to change. Furthermore. Oblique lines, whether they are rising or descending may suggest progress or decline.
Professional logo design has to consider all those elements and many others and integrate them harmoniously into a whole; the final product. This icon will accompany the brand it was designed for and has to be easily identified.
In general, follow this breakdown of the process of Professional Logo Design
1. Formulate a concept and communicate it with everyone involved effectively so you all share the same vision
2. Do an initial sketch
3. Refine sketch
4. Finalize concept
5. Design team presents proposals (i.e. theme, format, and colors)
