Executed well, your company’s logo gives it the competitive advantage.
It is, therefore, an essential part of business strategy, critical to your success.
A powerful logo provides your company with a distinct image and recognizable identity. It represents not only the product or service offered, but also your corporate vision and values. The logo is a graphic representation of your company name, trademark or brand.
At Indigo Design, we believe an effective logo design must:
- Be a memorable, dynamic, non-verbal representation of how a company describes itself in words.
- Correlate to the companies image.
- Be stylish and clean cut.
- Exude a level of sophistication in the harmony of lines, colors and overall attractiveness.
- Be easily understood: a fussy, cluttered logo confuses rather than dazzles.
In creating the logo that sells your brand, consider the following:
- Your logo needs to work equally well across various media: business cards, stationery, clothing, billboards.
- A distinctive logo should skillfully combine images, shapes, lines, colors and fonts.
- While a well thought-out design can exist independent of color, color does enhance the flow of lines and shapes.
- The design should always look professional and create a lasting impression, whether for a serious corporate firm or funky performing arts company. In short, it should be informative as well as captivating.